There are four broad aspects to review in order to successfully use the Excel cluster analysis available for free download on this website.
- You need to know how to use the template – which is actually very easy to use, even if you have not used an Excel spreadsheet very often.
- You need to know in what form your data should be in and what type of data you should use.
- You also need to know how to interpret the outputs of the cluster analysis template to best understand the market segmentation structure.
- And finally, and probably most importantly, you need to know how to construct market segments from the cluster analysis Excel template and then select attractive and viable target markets.
Follow the above links or watch the “how to use” cluster analysis videos available on this website
Please follow the links above to find out more about how to use the Excel template – also please note that there is a video section that also covers how to use and interpret the results of the cluster analysis spreadsheet