There are two versions of the cluster analysis Excel template available on this website.
The first is a free version, which is ideal for students and marketers new to cluster analysis. It is primarily designed as a learning tool, but can effectively segment small customer databases (or survey results) quickly and easily. To download this template, just enter your email in the sign-up box on this website and you will be clustering in minutes.
The second template is a premium version. It has more capability and is ideal for marketers seeking to construct market segments from their customer database or their customer surveys. The following table highlights the key differences between the templates.
If you would like to see the templates in action, please check out our information videos.
| Template Feature | Free Version | Full Version |
| Runs on Excel | Yes | Yes |
| Runs automatically with a built-in macro | Yes | Yes |
| Maximum number of attributes/variables | 8 | 20 |
| Maximum number of clusters/segments | 5 | 10 |
| Maximum number of respondents/cases | 100 | 1,000 |
| How-to-use video | Yes | Yes |
| Cluster output tables | Yes | Yes |
| Segmentation maps | Yes | Yes |
| Central means charts | Yes | Yes |
| Price | Free | $49 |
Buy the Premium Cluster Template for just $49
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